The Jupiter Drawing Room Cape Town has cooked up a creative TV commercial for pharmaceutical house Galilee Marketing, distributors of Fix. The ad serves up a light hearted depiction of the trials and tribulations of the seasonal sniffles from a nose eye-view.
Shot from inside a pair of human nostrils, it becomes clear that the audience is seeing life through a blocked nose. Unable to smell the sweet scent of a bunch of flowers, the owner of the nostrils takes a sniff of Fix. The resulting explosion of sensory bliss is quite literally illustrated as his sense of smell is resorted to full capacity.
Creative Director of the commercial, Darren McKay says: "The ad is a simple dramatisation of a product demonstration. It's a before and after commercial with all of the educational ingredients required: a problem, a product, and a solution seen with results - just in a fresh light."
Other Galilee Marketing products include the highly acclaimed Menoclove Forte, a natural Menopausal treatment.
Creative director - Darren McKay
Team - Andrew Lang and Michelle Sacks
Production house - Wicked Pixels
Producers - Leila Isaacs and Ruth Chowles
Client service - Luca Gallarelli and Sean Hanekom
Sound design - Sean ou Tim