Berge Farrell stands out with a champion

When iconic beer brand Carling Black Label decided to launch a Special Edition Champion's Pack, design agency, Berge Farrell, was briefed to create a 440ml bottle that, from a visual perspective, reinforced the fact the CBL is, in fact, liquid gold.
Why? Because quite simply, as South Africa's most awarded beer brand, CBL is just that.

The Berge Farrell design team has created a bottle that is bold in its simplicity yet celebrates the smooth, well-rounded taste of Carling with tactile embossing of the logo and icon that is invitingly engaging.

All in all, a champion design that echoes the brand's ethos of 'Champion Men Deserve a Champion Beer'.

1 Dec 2011 12:31

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