Sarita, SAB's new offering, presently sits at the top end of the Cider market. Iconography and Design hot house Berge Farell was briefed earlier this year to design a highly competitive identity which would stand out amidst existing bottle design concepts. The brief required heavy embossing and debossing, further enhanced with a Rip Tab closure and an innovative and unique local crown. Of the options created, the preferable one was selected based on consumer response.
's Gold Pack Awards programme, the packaging industry's premier awards event, Consol Glass scooped top accolade for the bottling of its 330ml Sarita alcoholic beverage, in the Glass category.)
