The app is designed to allow users on the social network to read, share and comment on articles. It opens up increased engagement around the news as users can see what their friends are reading in real-time and comment on their articles. The app automatically shares all the articles users are reading on their Timeline and News Feed but they have the option to control their sharing preferences.
The response to the app has been impressive. Since its launch in mid May, week on week referrals from Facebook have gone up 75% and the total unique story impressions have been 3 587 180.
Says 24.com's editor-in-chief, Jannie Momberg: "The app is currently live for News24
and we plan to roll it out across other platforms around the beginning of July, including: Nuus24, isiZulu24, Parent24, Food24, Wheels24, Fin24, Channel24 and Women24. International trends have shown that news related social apps are proving increasingly popular as friends choose to share and read news that their friends are reading with 25-34 year olds the fastest adopters."