From the 1st of June, MPower New Media Sales will become Media24 Digital Sales. Realigning the Media24 Digital sales & marketing brand with the well-established Media24 trademark.
Media24 Digital Sales will continue to represent market leading brands, including SA's top breaking news destination - News24.com and partner sites within the group.
Gustav Goosen comments on the branding change, "The Media24 brand carries significant weight amongst decision makers in the trade - and with our exclusive focus on Media24 Digital brands, the name change made a lot of sense. Despite the name change, it will be business as usual of course - and our valued clients will continue to receive the same excellent service they have become accustomed to."
Media24 Digital have unveiled a new trade marketing website to coincide with the change in branding - providing improved access to information on an individual brand level, and a host of new features.
A trade marketing campaign will be introduced in the upcoming months to communicate the Media24 Digital Sales offering to the advertising and marketing community.