More awards for online excellence - Fin24.com

Fin24.com was awarded ‘the best online solution' at the PICA Awards for the third year in a row on Thursday 26 November. This comes hot on the heels of the bronze pixel Fin24.com received at The Bookmark Awards just two weeks earlier. The team's constant innovation and excellence has not only resulted in recognition from these revered awards but has also shown in November's Nielsen Netratings results. The site reached 569,887 unique browsers, the second highest in its history. The highest was 597,467 in October 2008 - when the world started to wake up to the financial crisis.
"The last two weeks have been a handy signpost that we're on the right road," says David McKay, Fin24.com editor. “But there's still a lot to do if we are to continue to differentiate ourselves with high quality, original financial journalism in word, video and podcast.”

"A key goal for 2010 is to further develop the integration of the weekly magazine Finweek with Fin24.com, and to broaden this by then incorporating the news gathering and news writing processes at Sake24 and its online publication, Sake24.com. I'm certain this strategy will take Fin24.com to another level.”

The judging panel for the PICA Awards online solution category was an impressive selection of some of the industry's most talented individuals: Colin Daniels - Head of Digital: TMG South Africa; Craig Corte - Managing Director: Acceleration Media; Casey Monteiro - Office Lead: Fleishman-Hillard; Aline Sciarappa - Senior Media Manager: First National Bank; Nicole Lombard - Director: Digital and Print, Entrepreneur magazine; Gaby Rosario - Director: The Storyboard; Toby Shapshak - Editor: Stuff, and Siraaj Cassiem - Multimedia Production Editor: Times Live.

The judges commented: "Undisputedly the industry benchmark, this website more than delivers on the technical and content front. In fact, it has grown into a critical user tool for the finance industry. It ties in effectively with Finweek magazine, but can clearly stand on its own two feet, offering tangible added value. The valuable online initiative has a clear business model which is hard to fault."

"It's the writers I want to thank. The team is relatively youthful and financial journalism is tough. But if there's curiousity, a yen to tell a yarn, and an ability to synthesise, I reckon all the ingredients are there for quality journalism, of any type, in any medium to flourish," says David McKay.

"It's fantastic that our efforts to produce quality content have not gone unnoticed by our peers in the print and digital industries. It also means that we continue to offer real value for clients wishing to speak to South Africa's business leaders and readers - across digital and print platforms - and would like to encourage clients to come chat to us about integrated campaigns across all our business titles,” says Hayley Goodwin, Fin24.com's business manager.

4 Dec 2009 16:20

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