The global recession and the local economic downturn has seen consumers tightening their belts and certainly showing increased caution toward investing in general. The Finopoly game is an entertaining way for any individual to engage with the financial markets and find out more about investment options, news and trends on the Fin24.com news portal.
“The campaign, designed by award-winning online agency Gloo, was created to boost subscriptions to both free and paid-for products and services offered by South Africa's leading financial news portal. Finopoly effectively takes what is typically a serious subject and creates an environment that is fun and lighthearted for our readers to explore their ‘inner investor',” says Hayley Goodwin, business manger of Fin24.com.
Finopoly, available online at
http://www.fin24.com/competition/Finopoly/index.html, rates the reader through a set of easy-to-understand questions. At the start of the game players have a credit balance of 20 000 points and it is up to them to build their empire or watch it crumble based on the choices they make whilst playing Finopoly. At the end of the game the number of points they are left with will determine whether they are a Rookie, Suit or Tycoon.
“Fin24.com hopes the game and the overall campaign will help people to make informed decisions about their finances and investment decisions. For readers who'd like to start playing an active role in their personal wealth creation, the game goes on to recommend a number of paid-for subscriptions available on Fin24.com that they can subscribe to, depending on their level of interest and participation in the market. Fin24.com is perfectly poised to help South Africa's aspiring tycoons and business leaders to better themselves and their investing acumen,” concludes Hayley.
