Taking home the coveted trophy for the second year running, the Fin24.com team are delighted with the award.
“This award is another example of how the recent Fin24.com relaunch continues to benefit both readers and clients alike,” says Hayley Goodwin, business manager of Fin24.com. “The Pica entry criteria requested hard evidence of how any changes made to the site have impacted the site's traffic and sales and we're proud to report increases in both those categories.”
Colleen Naude accepting the PICA for Best Online Solution.
Fin24.com's redesign involved a complete overhaul of the site's layout, navigation, news presentation and subscription products. The editorial team also oversaw the introduction of new sections to the site - including the hugely popular Money Clinic and FinBlogs.
Says David McKay, editor of Fin24.com: “We're pleased that the award recognises our innovative new editorial initiatives, as part of a broader online strategy to position Fin24.com as a destination site of choice.”
Fin24.com posted it's best ever readership figures in October 2008, with 597 466 unique browsers representing a 40,7% increase over the previous quarter. Page impressions nearly doubled month-on-month - increasing from 2.95m to 5.29m, reflecting both the improved readability of Fin24.com as well as the high interest in finance during this period.