Another first at the 2006 Loeries is the 'Everyone's Loerie Award'. This new category affords the South African public a chance to vote for their favourite television and radio advertisements online.
"The renewed annual partnership between 24.com and The Loeries aims to drive home the message of interactivity - of which the Internet is the biggest vehicle - to the South African audience," says Russell Hanly, Chief Executive, Commercial at 24.com.
"In a nutshell, interactivity is about the more human aspects of the Internet and allows our visitors to engage in conversations, interpersonal networking, personalisation and self publishing. These aspects of the web are often unknown amongst the South African public and we hope to communicate these benefits through partnerships like ours with The Loeries," Hanly continues.
Interactivity is central to building lasting experiences, hence the portal's decision to sponsor the new Experiential Category Award. "Communication is never based on one level only; it's about reading, hearing and conversing. The Internet affords users various options, all combined to form a stream of consistent messaging that drives messages home to users and satisfy demands to interact with our content," Hanly states.
24.com reaches a more than 60 percent of South Africa's online community. Visit
www.24.com from 28 August to view the final selection and cast your vote.
