With over 56 000 more domestic unique users than its nearest rival, Gordon's appointment comes at a significant time in the progression of the motoring portal.
Nic van den Bergh, Business Manager of Wheels24, said, "Previously working as an automotive online contributor for Tiscali and MWEB and as the first women on our editorial staff, Janine brings with her a unique lifestyle focus. With her passion for cars and extensive knowledge of the national and international motor industry, we welcome having a female perspective on our team."
Explaining the successful establishment of the Wheels24 brand amongst local users, van den Bergh continues, "Since our launch in 2000 our local visitors have been our focal point. From our breaking motoring news to our future model spy photos, our content is uniquely South African and always relevant to the local automotive market."
"With the editorial talent firmly in place our focus now shifts to the evolution of our site. Manoeuvring in the online environment is extremely challenging - though our competitive nature ensures that we are constantly striving for that online chequered flag. In the next few months Wheels24 users can look forward to some exciting new additions - sure to enhance South African motoring aficionados reading pleasure," concludes van den Bergh.
For breaking automotive news from a uniquely local perspective, test drive www.wheels24.co.za