The currently flighting television commercial for Motor Finance Corporation (MFC), directed by Fresh Eye's Jonathan Parkinson, is a visual feast as it seamlessly pulls what initially appears to be random scenarios together to showcase MFC's approach to smooth, frictionless finance.
Parkinson said this wasn't an easy shoot. "I had to visually depict the parallels between MFC's smooth finance processing and 'smoothing' thorns off rose stems, ironing clothes and sanding surfboards. And to achieve authenticity, the casting was crucial."
The ad was shot over three days in some interesting locations around Johannesburg with lots of improvisation. A kitchen scene was built next to an ice rink so that two scenes could be shot at one venue. With curling not being a sport in SA all the equipment had to be made from scratch and the circular 'targets' done in post production.
Do Unto Others (DUO) were the creative thinkers behind the commercial and Creative Director Mathew Sher said they wanted a director who was a visual storyteller. Someone who could bring a fresh approach to the subtleties of a financial ad and that's what Jonathan delivered.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.