Fresh Eye Film Production's two new Directors, Craig Blyth and Amy Allais were given the break all budding directors long for. Direct television commercials for a big brand name. In this case, it is the currently flighting Telkom commercials.
Says Craig: "There really is loyalty in this business. We directed a pro bono commercial for The Agency late last year, which granted did go on to win us a Vuka for Best Director, but Meirion Griffiths, The Agency's Group Creative Director displayed great confidence by offering us this directing job exclusively."
Asked why such trust, Meirion said: "Amy and Craig impressed us so much with winning that Vuka. Not for a second did we think we were taking a risk on giving them the Telkom work. We were delighted with the end result, but better still, the client was delighted. I won't hesitate to give them more work."
The brief from Telkom for their 'Touch Tomorrow' theme was to create a series of two television commercials that evoke warm emotions in people. Both ads, which portray children being far away from their loved ones, are guaranteed to tug at the heart-strings.
"However, there is a very fine line between warm and fuzzy versus schmaltzy," says Amy. "It is always a challenge to create a commercial that people can relate to rather than overdo the emotional stuff and make people wanna puke."
The other commercial, appropriately named 'Girl and Gogo' shows the cutest little girl reading a story to her grandmother over the phone, long distance. The film crew didn't want to stop filming as the little girl was really coming up with some classic dialogue.
Both commercials work and really bring the message home that you can now spend more quality time on long distance calls and it won't cost a fortune.
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