The teaming up of Fresh Eye Director Jonathan Parkinson and Ogilvy did wonders for a community centre in Hillbrow, Johannesburg. A wall-size mural came to life in two days as the backdrop for a new television commercial for Grandpa Headache Powders.
Well-known South African celebrity artist, Sam Nthlengethwa, and Wits art students were cast to lend added credibility to one of SA's leading analgesic brands.
Parkinson said they wanted to keep it real. “Too often, these fast moving consumer product commercials are contrived with phony testimonials. We wanted this advert to feel honest and leave viewers feeling charmed by it.”
Ogilvy creative group head, Robyn Bergmann, said the client was extremely happy with the finished product. “Credit goes to Jonathan Parkinson who is an excellent story teller. He really captured our concept in a delightful way. The performance he got from a cast that had never acted before was amazing.”
and Ogilvy.. the reputable Ogilvy.. exactly one month later.. decides to launch a TV ad for Grandpa headache tablets.. after they try and convince us that we should buy headache powders because it goes straight to work in powder form.
I feel insulted as a consumer who actually use these products.. Posted on 8 Aug 2009 22:57
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