''We shot so many funny takes we could have made a short film,'' says Cindy Lee, the director from Fresh Eye Film Productions, describing the new Wimpy commercial, conceptualised by Morris Jones.
The commercial relates to the human truth of possessiveness when someone at the office ‘nicks' our special coffee mug.
It is the main actor who increases the laughs. Perfectly cast, he is your typical office nerd. Lee says they needed to find an actor that had great comic timing, looked like he was obsessive compulsive, made the audience sympathise with him, a natural actor and wasn't well-known. ''We fortunately found Woody Allen's fourth cousin thirteen times removed, now living in Boksburg.''
Old ''Woody'' stalks around the office thinking everyone keeps taking his mug, not realising they have all had a Wimpy ''Stir it Up'' breakfast and also received a free mug.
Lee says, ''Working with Morris Jones is a director's dream - great trust between us with no heavy breathing from the creatives or the client.'' Morris Jones creative head Greg Cohen responded by saying it was a good experience all round. ''Cindy Lee is a great storyteller. She has a great idea of what's funny and what's not.''