The identity had to be suitable for application to various print elements including stationery, menus and promotional material, as well as general bar items such as swizzle sticks, coasters, matchboxes and uniforms.
The idea of an eclipse was brought to life in the logo where two intercepting spheres create the initial ‘E' within the circle. Its stud-like form was inspired by sparkling champagne bubbles, Swarovski Crystals and twinkling city lights visible in the panoramic view of the Dubai skyline.
The supporting literature carries the eclipse concept throughout via creative photography of Eclipse's signature Riedel glasses overlapping each other in crystal-coloured patterns, intertwined with a silver studded vine - all in luxurious foil and UV spot varnish finishes on black Plike paper.
HKLM's expanding footprint includes offices in Johannesburg, Cape Town, Nairobi, Lagos and Dubai with projects undertaken throughout Africa and as far afield as India, Mauritius, Seychelles, Russia, Kuwait and the United Arab Emirates.
