HKLM and Global Resorts scale new heights
Hotel resort and casino developer, Global Resorts SA (GRSA),has appointed strategic brand consultancy, Harwood Kirsten Leigh McCoy (HKLM), to handle all its new- and rebranding requirements.
GRSA surveyed the industry for potential strategic brand agencies and HKLM won the account after a two-way pitch.
Ernie Joubert, GRSA CEO, said he was impressed by HKLM's research and the depth of their understanding of GRSA's strategic requirements. "HKLM was highly motivated. They did a lot of homework and their insights were spot-on," he said. "They also have considerable international experience which is a vital consideration when developing a global brand."
HKLM's Graham Leigh says all work undertaken for GRSA will embody the company's principles of quality, service and value and will display the prestige and authority of a global leader. "We're developing a corporate brand identity with a pedigree - which will be the endorser identity for all the sub-brands,"
"The scope and scale of the project is significant," he added. "We're tremendously proud to be partnering Global Resorts on this journey."
Holland Park Communication Group
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31 Mar 2004 23:48