Hotel resort and casino developer, Global Resorts SA (GRSA),has appointed strategic brand consultancy, Harwood Kirsten Leigh McCoy (HKLM), to handle all its new- and rebranding requirements.
GRSA surveyed the industry for potential strategic brand agencies and HKLM won the account after a two-way pitch.
Ernie Joubert, GRSA CEO, said he was impressed by HKLM's research and the depth of their understanding of GRSA's strategic requirements. "HKLM was highly motivated. They did a lot of homework and their insights were spot-on," he said. "They also have considerable international experience which is a vital consideration when developing a global brand."
HKLM's Graham Leigh says all work undertaken for GRSA will embody the company's principles of quality, service and value and will display the prestige and authority of a global leader. "We're developing a corporate brand identity with a pedigree - which will be the endorser identity for all the sub-brands,"
"The scope and scale of the project is significant," he added. "We're tremendously proud to be partnering Global Resorts on this journey."
,has appointed strategic brand consultancy, Harwood Kirsten Leigh McCoy (HKLM), to handle all its new- and rebranding requirements.)