Before you hit the send button...
I'm often sent press releases, despite the fact that I don't work in newsrooms anymore. I suppose old habits die hard... It still astounds me though how much copy comes through that isn't even close to being newsworthy.
28 Jun 2011 15:06
I know I'm dating myself here, but if we go back to the inverted pyramid style of writing news, there are some rudimentary questions that you need to ask yourself in order to determine if you have a story worth sharing:
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