Affinity Publishing has an established reputation for producing high quality "benchmark" books on Branding, Advertising, Design and now the Renewal and Development of Johannesburg. The flagship Encyclopaedia of Brands & Branding is going into its 15th edition in 2009 and is regarded as South Africa's leading brand knowledge resource. The 3rd volume in the Joburg! series - Joburg! VIVA 2010!- is being compiled and is due for release early 2010. Affinity Publishing is also hosting the Brands & Branding For Good conference Gallagher Estate 20th/21st October.

Brands & Branding 2007 launch success - something is cooking in our kitchen

Issued by: Brands & Branding
Almost 300 of South Africa's leading brand owners, marketers and communications professionals gathered at Taboo in Sandton last night for the successful launch of the 13th edition of the Encyclopaedia of Brands & Branding in South Africa.
The “cooking in the kitchen” theme flows from a vibrant new dust jacket portraying an authentic Soweto kitchen wallpapered with KFC, Avis, Absa and MTN branding.

Publisher Ken Preston introduced the book as “totally new, completely original, with tantalising local and international flavours.”

The 2007 edition weighs in at 408 full colour pages offering an unrivalled narrative of brand development in South Africa. Through specially written articles, research, case-studies and brand profiles, including Cool Brands, Sports Brands, the Sunday Times/Markinor Top Brands survey, and the new Brands & Branding/Markinor Brand Trust IndexTM 2007 identifying 100 Trust brands from 23 Top Brands categories.

Referred to simply as Brands & Branding by the marketing and branding community the book is available at Exclusive Books outlets or directly from Affinity Publishing at 011 442 2366, affinity@iafrica.com, www.brandsandbranding.co.za.



[19 Oct 2007 08:00]

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