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Varsity Sports: Beyond the pitch, field and stage

Varsity Sports unveils a new version of their popular app
Supporting your team just got easier, thanks to the newly minted, improved Varsity Sports mobile application.

Varsity Sports: Beyond the pitch, field and stage

As a high-performance sports competition that attracts eager audiences from campuses across the country, Varsity Sports remains at the pulse of student sports in South Africa. Varsity Sports coordinates and promotes non-professional sport between higher education institutions across the country, and even includes its first cultural competition, Varsity Sing, which currently airs on kykNET where 12 university choirs battle it out over 13 weeks for top spot in university choral music.

An app for the audience

But beyond the pitch, field or stage, the most important part of Varsity Sports events is, of course, the fans. That's where the Varsity Sports mobile application steps in, making it easier for fans to purchase tickets to the game, stay up to date on the score and keep an eye on team progress at Varsity Sports tournaments. As a critical element of Varsity Sports’ business strategy, the revised mobile application helps bring the spectator community closer to the game, no matter where they may be. Varsity Sing fans can even vote for their favourite team via the app – currently the only platform facilitating voting for the popular TV show.

Collaboration is key

Collaborating closely with Cape Town-based mobile application development studio, 4i Mobile, the Varsity Sports team has released the latest version of their mobile application to much applause from eager spectators. With thousands of downloads and tens of thousands of sessions within the first few weeks of the application hitting both Apple and Android app stores, it seems this niche market audience got just what they were wishing for.

Additional features

With the addition of social feeds, a slick redesign and intuitive interface applied, the Varsity Sports mobile application is already attracting new fans across the country. Fans can skip the ticketing queues, and simply purchase them using the application. In addition, they can glide past the lengthy gate queues as app ticket holders enter through a dedicated gate, giving fans more time to enjoy the stadium ‘gees’.

From the team

Varsity Sports Commercial Manager, Trent Key, commended the 4i Mobile team on creating such an effective and engaging mobile application and added, “They really understand our business.” Key is looking forward to increased engagement with voting being available directly on the app for the final stages of Varsity Sing. He adds, “The relaunched application and social integration with Instagram, Twitter and YouTube provides an engaging portal for users even when they can't attend the game or show.”

Get the app

The new Varsity Sports mobile application is now available as a free download for both Apple and Android devices.

22 Jul 2016 15:53