Their Triple-Decker pizza was already a winner, so when ad agency Morris Jones was tasked with making Debonairs' two new flavour offerings as popular they knew that the fans would... well... like to like it.
So over to Fausto Becatti, Picture Tree Projects director, to close the circle on the online and social media campaign with this TV spot.
And judging by the 'likes' to date, it seems that Morris Jones and Fausto have impacted on Debonairs' core market and of course, the ultimate aim of any advertising, bottom-line results.
"Fausto really brought a sense of magic to the board; with his keen eye and funky treatment he truly brought the character and the idea to life. Fausto is a young, passionate and energetic director who has a natural talent for evolving a script into a great piece of storytelling with his
own creative stamp on it," comments Margarita Karvouniaris, Creative Director at Morris Jones.
"I wanted to give the spot a vibrant, youthful energy and capture that in the performance, look and feel. It is also evident that social media has officially taken over our lives. Something like a Facebook 'like' button appearing in reality is likely a manifestation of this likeness between both our online and offline lives alike," says Fausto.
To view the commercial please visit:
http://www.youtube.com/watch?v=0X6plT2Uh_Q.
