Richard Nilson, MD of Rocket Creative elaborates, "The project contained a host of critical target issues and these all had to be identified, met and exceeded in order for the design solution to have any success in delivering the necessary functionality and longevity. Rocket Creatives extensive experience in design and display solutions coupled with our years of activation and installation experience allowed us to interpret the critical issues from the brief superbly. We targeted our proposal towards upmarket design to suit the clients aesthetic requirements, combined with exacting functionality, modularity, durability, ease or transport and installation, and the ease of repair in-store if damaged on site, which is an ever present concern in retail environments and which directly affects a display units lifespan."
A further critical consideration of the project was asset management once the elements were installed in order for GloCell and the networks to track their ROI for any element dispatched to new sites. The comprehensive and intensive proposal comprised a range of seven different units, each with specific functionality and operational deliverables.
Hereunder shows the process from custom design and 3D presentation to the final sample manufacture prior to approval process.
