Draftfcb Cape Town has been appointed ahead of two Johannesburg-based agencies as Engen's through-the-line marketing partner. One of the largest pieces of business to go out to pitch this year, the win is a significant fillip for the agency.
Commenting on the win, managing director, Godfrey Morley, said the agency's strategic and creative teams had delivered a highly professional presentation. "We know that all three agencies involved in the final pitch process produced strategies and creative solutions of an exceptionally high standard, and that the Engen marketing team had much to deliberate on when deciding which agency to appoint.
"This makes the win even sweeter, and the agency even more determined to build on this initial success to develop a strong and mutually beneficial relationship with Engen in the years to come. Well done to all involved in the pitch: you certainly proved you have what it takes," he said.