Redline's financial advertising division beat the big guns in this specialist sector to the most prestigious prize awarded at the Business Day Financial Advertising Awards this year – first place in the Year End Financial Results category for its long-standing client, Impala Platinum.
And general manager Brandon Liebenberg walked to the awards podium a second time at the awards ceremony on February 26 to collect another award for work done on behalf of Impala Platinum, this time for second place in the Advertisement of the Year category.
“Performing so well against the kingpins in the financial advertising sector was a thrilling experience,” he said. “My team at Redline truly deserves these accolades for its professionalism and enthusiasm. They really rock,” he said.
The good news didn't stop there for Redline. Returning to the office the next day, Liebenberg confirmed the division had just been awarded two pieces of new business: an annual report for AltX-listed Silverbridge Holdings and a corporate finance ad for Labat Holdings.
Redline is the stakeholder communication company within the Draftfcb South Africa group.