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New ad for Debonairs Pizza from FCB Joburg breaks through the ‘cell phone barrier'

FCB Joburg has developed a new television commercial for Famous Brands' Debonairs Pizza that breaks through the ‘cell phone barrier'.
New ad for Debonairs Pizza from FCB Joburg breaks through the ‘cell phone barrier'
click to enlarge
New ad for Debonairs Pizza from FCB Joburg breaks through the ‘cell phone barrier'
click to enlarge

A household name for 26 years and the leading quick serve restaurant in the pizza market, Debonairs Pizza has loyal fans across a broad consumer segment including males and females of all races between 25 and 49 years of age, who are either single, co-habiting, or who may have young families.

‘The Catch-Up’ – which promotes the Smokin’ BBQ Triple Decker® - is flighting on SABC, ETV and DSTV channels until June 12 this year. There is a 45-second versions as well as 30- and 20-second cut-downs.

Conceived by FCB Joburg’s team of Creative Director Greg Cameron, Art Director Kamohelo Morgan and Copywriter Kgaugelo Mokgehle; it was shot under the direction of Executive Creative Director Ahmed Tilly at the Johannesburg & Media Film Services by Boufant and Hungry Films.

“Our new TVC deftly demonstrates that the Smokin’ BBQ Triple Decker® is guaranteed to bring joy to any get together, even one where faces are lit up by cell phone screens,” explained Marketing Executive Toni Joubert.

“The Catch-Up shows four friends conversing face-to-face once their Smokin’ BBQ Triple Decker® arrives instead of posing, posting and surfing... but not before they’ve snapped a shot of the smoking hot meal to share on social media,” she quipped.



Credits:

Client: Famous Brands
Brand: Debonairs Pizza
Marketing Executive: Toni Joubert
Creative agency: FCB Africa
Business Unit Director: Mogani Naidoo
Group Account Director: Sarah Rae
Account Executive: Kaylyn Naicker
Executive Creative Director: Ahmed Tilly
Creative Director: Greg Cameron
Copywriter: Kgaugelo Mokgehle
Art Director: Kamohelo Morgan
Strategic planner: Stuart Sims
TV production: Vanessa Borthwick
Media planners: Jedd Cokayne - The Media Shop
Production companies: Boufant and Hungry Films
Directors: Thabang Moleya; Ian Difford
Editor: Tessa Ford
Post-production: FCB Film

11 Apr 2017 12:00

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