A household name for 26 years and the leading quick serve restaurant in the pizza market, Debonairs Pizza has loyal fans across a broad consumer segment including males and females of all races between 25 and 49 years of age, who are either single, co-habiting, or who may have young families.
‘The Catch-Up’ – which promotes the Smokin’ BBQ Triple Decker® - is flighting on SABC, ETV and DSTV channels until June 12 this year. There is a 45-second versions as well as 30- and 20-second cut-downs.
Conceived by FCB Joburg’s team of Creative Director Greg Cameron, Art Director Kamohelo Morgan and Copywriter Kgaugelo Mokgehle; it was shot under the direction of Executive Creative Director Ahmed Tilly at the Johannesburg & Media Film Services by Boufant and Hungry Films.
“Our new TVC deftly demonstrates that the Smokin’ BBQ Triple Decker® is guaranteed to bring joy to any get together, even one where faces are lit up by cell phone screens,” explained Marketing Executive Toni Joubert.
“The Catch-Up shows four friends conversing face-to-face once their Smokin’ BBQ Triple Decker® arrives instead of posing, posting and surfing... but not before they’ve snapped a shot of the smoking hot meal to share on social media,” she quipped.
Client: Famous Brands Brand: Debonairs Pizza Marketing Executive: Toni Joubert Creative agency: FCB Africa Business Unit Director: Mogani Naidoo Group Account Director: Sarah Rae Account Executive: Kaylyn Naicker Executive Creative Director: Ahmed Tilly Creative Director: Greg Cameron Copywriter: Kgaugelo Mokgehle Art Director: Kamohelo Morgan Strategic planner: Stuart Sims TV production: Vanessa Borthwick Media planners: Jedd Cokayne - The Media Shop Production companies: Boufant and Hungry Films Directors: Thabang Moleya; Ian Difford Editor: Tessa Ford Post-production: FCB Film
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