Writing in AdReview, its editor and respected industry commentator, Tony Koenderman, explained that the agency’s haul of new business was very impressive with around R130-million worth of billings added to its books, contributing to an all-out 25% increase in revenue.
Also significant, wrote Koenderman, was that this was the second straight year of good returns for FCB Durban, a fact which couldn’t be overlooked in the highly competitive local market.
FCB Durban’s managing director, Derek Coles, felt the win justified the agency’s hard work throughout the year. “Not only did we win considerable new business during 2006, we produced a number of really memorable campaigns and did an excellent job for all our clients,” he pointed out.
“We’re all incredibly proud of this achievement,” commented FCB Durban’s chairman, Clive McMurray. “There’s a great team spirit in the agency – we’re people who have a genuine desire to help our clients grow brands. This win acknowledges the strong relationships we enjoy with our clients.”
The year’s new business haul included Trade Shield, Great St Lucia Wetland Park, Sheffield Manor, Burj Dubai Lake Hotel, Sun International’s Worcester Casino, Three Cities Royal Palm and Mirage Empangeni Estate, and Game/Dion.
FCB Durban’s design division – Origin – was responsible for a number of these wins. Its creative director, Alexis Visser, pointed out that the division looked far beyond KwaZulu-Natal’s borders for new work.
“We have won a lot of business for clients operating in Africa and the Middle East, these people are attracted by our high standards and quick turn-around time. They could go anywhere in the world, but they come to Durban,” he said.
Illustrating the depth of talent within the FCB South Africa group, another of its agencies – FCB Cape Town – was named as runner-up in both ‘Cape Town Agency of the Year’ and ‘Mid-Sized Agency of the Year’ by AdReview.