Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker® - the Ultimate, a man-sized 5 sausage Triple-Decker®.
Developed by FCB Joburg’s Creative Director Gareth Paul, Art Director Vukani Mpanza and Copywriter Robert Storom, the new 30-second television commercial was shot in Johannesburg by Ian Difford from Hungry Films.
Called ‘Ultimate Delivery’ and targeting males, the commercial uses a simple storyline and great character-acting to elegantly communicate the esteem in which these Debonairs Pizza fans hold their Debonairs Pizzas, and especially the Ultimate 5 sausage Triple-Decker®.
The Debonairs Pizza delivery man arrives at an office and he is welcomed inside by a group of young men who are obviously thrilled to be in his presence. Well, that’s what he thinks. The group is really in awe of the 5 sausage Triple-Decker®, its three layers and five sausage topping. In their opinion, it truly deserves the red carpet.
Credits: Creative agency: FCB Executive Business Director: Mike Di Terlizzi Account Director: Sarah Caradoc-Davies Account Executive: Blaine Roper Executive Creative Director: Jonathan Deeb Copywriter: Robert Storom Art director: Vukani Mpanza Strategic planner: Jane Jacob TV production: Vanessa Borthwick Media planners: Jedd Cokayne - The Media Shop Production companies: Hungry Films Directors: Gareth Paul; Ian Difford Editor: Tessa Ford Post-production: Tessa Ford Post Production, Bladeworks
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