New business for FCB Design
FCB Design, FCB Cape Town's award-winning corporate identity, product and environmental design unit, has been tasked with redeveloping the environmental design and brand experience at four of Distell's brand homes in the Western Cape.
The four - the Klipdrift brand home in Robertson, Van Ryn's Brandy Distillery and the House of JC le Roux in Stellenbosch, and the Nederberg brand home in Paarl - play an important role in the brands' relationship with consumers.
The Van Ryn design and implementation is now complete and the other three will be rolled out in 2007. FCB Design will work closely with the interior decorators and architects to ensure the final environment truly communicates each brand's positioning, personality and unique brand stories.
13 Dec 2006 15:12