Specialist PR agency Redline has strengthened the diversity of its portfolio by gaining the Rainbow Chicken account. Rainbow Chicken has appointed Redline to handle its corporate and brand public relations for Rainbow Chickens, Farmer Brown, Cobb and Epol.
South Africa's leading integrated chicken producer, Rainbow operates three business divisions: chicken supplier Rainbow Farms; animal feed producer Epol; and breeding stock operation Cobb South Africa. The company's future goals include gaining further insight into consumer and customer requirements and building the Rainbow brand.
Redline is a full-service corporate and brand public relations agency with a genuine pan-African footprint. Wholly-owned by FCB South Africa, Redline's services are offered nationwide and supported by an infrastructure which includes a head office in Sandton and a branch office in Cape Town. The African network spans offices in Nigeria, Kenya, Tanzania and Zambia.