Bobtail and 34 launch top dog search

Joining forces with SABC 3's breakfast show Expresso, Bobtail is out to find a truly South African dog to win a starring role in the brand's next outdoor advertising campaign. The winning dog and its owner will also be interviewed live on Expresso, as well as enjoy a two-night stay at the fabulous Twelve Apostles Hotel and Spa in Cape Town.
Bobtail and 34 launch top dog search
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The integrated concept, developed by 34 to coincide with the launch of new above-the-line material featuring strong dogs in action, includes an on-pack component supported by in store material and digital entry channels.

Steven Bedford, Foodcorp pet care marketing manager, says, "As market leader, we strive to deliver campaigns that are innovative and truly differentiated. In addition to driving short term demand, they need enhance the brand's value proposition. With this campaign, 34 certainly delivered in this regard."

Tom Fels, Business Unit Director at 34, adds, "We believe this campaign hits home on two important fronts - building equity by engaging passionate dog owners with the opportunity to celebrate their pets, whilst ensuring a positive impact on Bobtail sales."

10 May 2012 10:29

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Comment
Candice Segal
Candice Segal
I think the campaign concept is excellent and I want to know more! How do I enter my dog in the competition. Where can I go for all the details?
Posted on 10 May 2012 15:20
Alice Gevers
Alice Gevers
We're glad you like it. Check out www.bobtail.co.za or watch Expresso on SABC for more details. Good luck :)
Posted on 10 May 2012 16:34