"As an agency we're extremely proud to be involved with SARU and the Springbok Rugby World Cup campaign," said CEO 34 Group Andy Sutcliffe. "It was therefore also fitting for us to get our own team on board the bus and hope that some of the Springbok magic and winning team mentality continues to rub off on us."
Clients currently buying into 34's way of thinking include: SARU, Coke, SAB, Foodcorp, Kimberly-Clark, Clover and Johnson & Johnson. 34 manages 57 brands within these clients' portfolios.
To further show their support for the Boks, 34 have adopted a springbok from the Tygerberg Zoo. The springbok, known as 34Bokkie will be sponsored for a year as part of the Zoo's 'adopt an animal' fundraising program.