34 United

Whilst the Springboks were facing a physical battle in their IRB RWC against Samoa, specialist below-the-line agency 34 celebrated Bokday in their own distinct way- by taking the agency on the Springbok bus (designed by 34) and facing their own battle on the road to Kalk Bay to watch the game at the Brass Bell and drink Hansa, Carling and a Coke or two.
34 United

"As an agency we're extremely proud to be involved with SARU and the Springbok Rugby World Cup campaign," said CEO 34 Group Andy Sutcliffe. "It was therefore also fitting for us to get our own team on board the bus and hope that some of the Springbok magic and winning team mentality continues to rub off on us."

Clients currently buying into 34's way of thinking include: SARU, Coke, SAB, Foodcorp, Kimberly-Clark, Clover and Johnson & Johnson. 34 manages 57 brands within these clients' portfolios.

To further show their support for the Boks, 34 have adopted a springbok from the Tygerberg Zoo. The springbok, known as 34Bokkie will be sponsored for a year as part of the Zoo's 'adopt an animal' fundraising program.

4 Oct 2011 13:22