Springbok fans unite on Bokday!

As part of the Unite 2011 campaign, SA Rugby and 34Sport launched Bokday on 1 June 2011 - a day for all Springbok fans to take to the streets in their green and gold in support of the Springboks.
Springbok fans unite on Bokday!
Springbok fans unite on Bokday!
When is Bokday? Every Friday, of course, but also any other day the Springboks take to the field, including all the Castle Tri Nations games and every game the Boks play in the IRB Rugby World Cup 2011.

Bokday has been received with great enthusiasm from the media and 5FM ran a campaign called TGIB (Thank goodness it's Bokday), inviting listeners to tell Gareth Cliff why they are grateful for Bokday. Three winners won an all-inclusive trip to the Castle Tri Nations Test in Durban.

Bokday was also amplified through billboards and bus shelters in Cape Town, Johannesburg, Pretoria, Durban, Bloemfontein and Port Elizabeth, with tailor-made messages to fans in these cities to unite behind the Boks on Bokday!

Stockists of official Springbok merchandise were given POS kits to promote sales and encourage fans to wear their green & gold on Bokday.

On social media the Bokday message was communicated via the Springbok facebook page and twitter, rewarding fans who shared their Bokday messages and photographs with spot prizes.

Bokday even reached schools in PE and Durban, with kids wearing green & gold on Bokday. One school from each region received a visit from the Springbok coaching staff and five selected schools each received a signed rugby ball. "We were absolutely blown away by the enthusiasm and humbled by the support we received form the primary schools in Durban, with most of them instituting Bokday at their schools in the build-up to the IRB Rugby World Cup 2011," says SARU Marketing Manager Sarah Mundy.

With the Minister of Sport, Mr Fikile Mbalula, the Government, Lead SA, Bafana Bafana, Cricket South Africa and millions of South African fans embracing Bokday, we hope that the campaign will reach its peak on the final Bokday, 23 October 2011!

25 Aug 2011 10:22

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