34 launches new 'Redd's It Up!' retail campaign for SAB

Below-the-line specialists '34' are behind the new through-the-line campaign for Redd's Fruit Ale, aimed at encouraging consumers to "Redd's It Up!" and make a good time a great time with prizes to the value of R10 Million! And that's not all for this future South African Breweries (SAB Limited) power brand, having also recently undertaken exciting upgrades in recipe and packaging.
34 launches new 'Redd's It Up!' retail campaign for SAB
"We are looking forward to a campaign that promises a high level of customer engagement and reward, encouraging consumers to 'Redd's it up' in style," says Micah Naidoo, General Manager at SAB.

The campaign, developed to create a tangible experience that connects consumers to good times depicted in the brands' latest TV Commercial (Lowe Bull), will be brought to life through engaging retail activations across trade nationally.

"This campaign is designed to ensure a memorable and positive brand experience by linking product choice to reward at point of purchase," says Morne Fourie, MD at 34. As the catalyst for good times, Redd's will remain at the heart of the activity that provides consumers with more than 30,000 chances to win!

Campaign live 18 July - 11 September. See the Facebook page for more details.

19 Jul 2011 12:02