34 and Hansa Pilsener bring the Special Ingredient to the Cape Town International Jazz Festival

In the run-up to the 12th annual Cape Town International Jazz Festival, 34 developed and executed a number of different activations to highlight Hansa Pilsener's sponsorship of Africa's grandest event.
34 and Hansa Pilsener bring the Special Ingredient to the Cape Town International Jazz Festival
The Hansa Pilsener Jazz Band hit different spots across Cape Town every day in the two-week run-up to the festival. With clues to their location being given out on KFM and Heart FM, the first listeners to track the band down each day were rewarded with double festival tickets and other jazz merchandise!

Hansa Pilsener also took award-winning local Jazz to consumers in bars and taverns across the city. Not only were consumers entertained with a taste of what the Festival had to offer, they were given the chance to win double Festival tickets and other legendary prizes such as iPods and stylish jazz gear.

This year's Jazz Festival, held on the 25th and 26th of March at the CTICC, showcased a legendary line-up of more than 40 international and local artists performing over two days on five stages. Festival goers spotted drinking Hansa Pilsener were able to experience Hansa Pilsener's Special Ingredient firsthand inside the Consumer Experience Marquee, they also stood the chance to win stylish jazz gear and passes into the exclusive 1920's-themed Hansa Pilsener Jazz Lounge.

30 Mar 2011 13:12

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