34 MD, Morne Fourie
Having completed several successful projects for SAB brands Castle Lager, Redds and Brutal Fruit in the past, Morne Fourie, MD of 34 told of his excitement at extending into the Breweries portfolio. "Hansa Pilsener is a brand with a rich history and we are ready for the challenge of delivering great results into an already hugely successful product".
With the core task of creating memorable summer experiences for Hansa consumers, specialist BTL agency 34 took a novel approach of upscaling the creative concept through partnerships to develop a powerful campaign platform for the brand. Inside the agency, all eyes remain fixed on summer and beyond as preparations continue ahead of the campaign launch-date in November.