“Things are changing at Thuoslots. We have big plans for the future and we needed a marketing partner who could go the distance with us. thirtyfour was a clear-cut choice,” says Giovanni Rizzo, Group General Manager for Thuoslots. “Their activation mindset and results-driven marketing solutions were exactly what we were after, echoing our own needs for hard-hitting results, and their exceptional ability to execute their ideas creatively in a tightly regulated industry was refreshing to say the least.”
Being built on a franchisee type structure in the Western Cape and KwaZulu-Natal respectively, the marketing messages for the two Thuoslots brands, Grandslots and Kingdomslots have been very fragmented to date. With plans to spread their footprint to Gauteng and the rest of the country in 2008, Thuoslots were looking for an agency who would help them to streamline their communication and consolidate their efforts in order to become a serious brand player in the South African entertainment industry.
thirtyfour's first task was to develop a uniform look and feel for the two brands, elevating its status and ensuring standout for when they are launched nationally. “The new look-and-feel has created a lot of excitement among staff and franchisees – it has injected a feeling of pride and optimism, invaluable sentiments for the road ahead,” Rizzo continues.
Next thirtyfour put their money where their mouth is, delivering an innovative Big Bonus promotion, currently running in KwaZulu-Natal. “We know that Thuoslots teamed up with us because they share our passion for results-driven creativity. And we were excited to illustrate to them exactly what a difference a well-thought through, strategic activation campaign could make,” says Morné Fourie, Head of Activation at thirtyfour.
Fourie added that this was just the beginning. “thirtyfour has been working hard at finding innovative solutions to some very specific marketing challenges and with numerous ideas in the pipeline, we look forward to shaking up the gaming industry with some truly hard-hitting, truly effective activation campaigns - always with responsible gambling in mind and the focus on making Limited Payment Machines an exciting entertainment alternative.”
Rizzo elaborates: “Thuoslots and thirtyfour is a natural fit. Both companies are focused on results. We were looking for an alternative to traditional marketing, simply because we believe in measurability and accountability … nothing is more frustrating than watching your hard-earned marketing budget disappear down a dark pit, with no concrete results or ROI to show for it. thirtyfour take a much more responsible approach to marketing, and we respect this. We look forward to a long and mutually beneficial relationship and creative executions that will have our business partners, the outlet owners, smiling... all the way to the bank!” About thirtyfour:
thirtyfour is a brand activation agency where creativity counts - not just for creativity's sake, but strategic, channel-neutral solutions that create demand in the minds of consumers and ultimately deliver genuine results. It promises liberated thinking to get out of the rut of traditional advertising campaigns. thirtyfour has been built on the talents of founding partners, Morné Fourie, Andy Sutcliffe and Richard Phillips, combining in-depth knowledge of retail, digital, experiential, direct and sports marketing.