Klipdrift's new ad marks a return to genuine friendship

After two years handling the BTL account for Klipdrift, TTL agency 34° has now created the brand's latest TV commercial. The ad forms part of a bigger campaign that celebrates the Gold Between Friends, ensuring the brand can play a believable role when it comes to the genuine interaction between friends.
“When you get a brief like this from a brand as big as this you know you have to deliver,” said Wilton Ackeer, Creative Director at 34°. “It’s one thing coming up with an idea for something new, exciting and unknown, but it’s altogether different when you’re coming up with the next TV ad for South Africa’s most iconic brandy.”

It took a brave client to move away from the “four friends having a drink” formula. But Sipho Jiyane, Brand Development Manager at Klipdrift, was very clear about why it made so much sense: “We needed to put the emotion back into our brand. The honest, genuine take on friendship - it’s what everyone has always loved about Klipdrift and it’s a real differentiator, especially in this category.”

The ad was directed by Jason Fialkov of Carbon Films. He took on the task of ensuring the commercial looked nothing like the glitzy, perfect serve booze ads out there. The Gold Between Friends campaign continues rolling out across South Africa, but this new ad is most definitely the heartwarming highlight.



31 May 2018 11:45

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