A comprehensive service
The service we provide Nedbank, one of South Africa's top players in the banking sector, is to conduct a digital analysis of all of its social media networks and digital platforms to provide insight into the brand's campaign performance, online reputation, and customer satisfaction. Such insight better equips the brand to make well-informed and strategic decisions.
"Sometimes reporting back on the work you are doing in the digital communication space can get distorted by the 'mark your own homework' effect. Having DigitLab on board has enabled Nedbank to have a completely independent view on our brand from our communities perspective. DigitLab have provided Nedbank with an exceptional insight into the community we talk to on a daily basis. This has resulted in Nedbank becoming more nimble with their approach to product and customer service," says Craig Smee, Head of Social Media and Digital Communications at Nedbank Retail.
The partnership is an exciting one on both sides.
"We are honoured to once again be handling the research for such a forward-thinking brand," says DigitLab CEO Mike Saunders. "Our focus has always been to provide world-class research to our clients and we count it a privilege to be able to add value to Nedbank's social and digital team."