Launching this month, Monocle is an online reputation management (ORM) company that harnesses the power of big data to offer clients in-depth analysis of various aspects of their online activities and performance (as well as that of their competitors) to equip executives with the intelligence necessary to make well-informed, strategic decisions.
Monocle has been birthed out of DigitLab
, the award-winning, Durban-based digital marketing firm helmed by digital specialist Mike Saunders
. The research department of DigitLab has always been a key strength of the company - just last month it earned DigitLab a Bookmarks Awards
nomination for its work with Nedbank in the category Research and Insights Projects - and so it is no surprise really that it is this arm of the company that has led to the development of a new, niche company specialising in ORM.How Monocle works
Monocle is about taking big data - that confusing mass of computationalised figures - and turning it into smart data, which is information that can be easily understood and so used to make real-world (business and marketing) decisions.
With Monocle this is done by providing each client with a personalised Dashboard, where various data visualisations serve as 'Lenses' into specific aspects of one's online performance.
The Dashboard is moreover interactive, allowing the client to zoom in on different metrics and so view the specific online mentions and actions that have led to the given calculation. While the software is necessarily complex, the interface is straight-forward and easily navigated.What's new with Monocle
Monocle fills the gap between the body of data and the marketer. It helps marketers understand large volumes of data, it helps them focus on what matters and answers questions that marketers need the answers to.
On launch there is a specific focus on three lenses. The Brand Lens, Competitor Lens and the Social Crisis Lens. These lenses are built to create both aggregated visualisations and real-time views that make managing your brand easier and more practical.The brains behind the operation
The CEO and visionary of Monocle is Steve Gardner
, DigitLab's CTO and a seasoned and dedicated techie. "Every day we hear a new quote about how big data is useless if you can't find the insights it holds. With our experience in media monitoring and reporting, we have built a tool that provides clear views into your data revealing answers and actionable insights to the questions you face on a daily basis simple," says Steve.
DigitLab CEO Mike Saunders will serve as a Monocle chairman. Mike says, "Monocle is the solution to my own personal struggles with ORM software. Generally we can see what happened but its very difficult to see what's happening now with enough data to make quick, informed decisions that help business react to an empowered customer." Mike is an experienced digital marketer and international keynote speaker around social media, digital customer experiences, and enterprise social business.
For more information about Monocle please visit www.monocledata.com