Leading up to the appointment it became clear that Game needed a partner that could design and implement strategic digital projects. There is a strong focus on ROI as Game builds its online presence in a very competitive market. DigitLab's research team became the key highlight for Game as they provide detail into ROI achievements and greater consumer understanding, essential to driving a more positive brand experience through digital channels.
Simone Bresser, Digital Marketing Manager at Game RSA said, "Game South Africa selected DigitLab to partner with us in helping us grow our social media presence for a number of reasons. DigitLab's experience across various business sectors meant that we would enjoy the benefits of "best practice" from a variety of industries. The passionate team who look after our account have quickly managed to understand our brand and our business needs, helping us adapt and grow in a fast-paced digital environment."
Game, a subsidiary of the JSE listed, Massmart Holdings. Massmart is Africa's third largest distributor of consumer goods, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods.