"In a world of SMART devices and SMART customers, we need to find a way to create SMART Customer Experiences." ~ Mike Saunders, CEO of DigitLab
People today have become integrally connected to technology-it is a part of everyday life and has changed the way we talk, work, play, socialise, shop, and entertain ourselves.
In marketing today, mapping customer paths is not possible - there are too many variations that appear with our new adventurous consumer. We need to find a better way to create customer experiences that still allows customers to 'choose their own adventure'.
In this paper we unpack the elements that you need to keep in mind when designing a SMART Customer Experience. We discuss why consumers are now carving their own paths and explain how Social, Mobile, Agility, Research and Transformation need to be are the forefront of your customer experience design.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.