200 delicious biryani meals packed in just 67 minutes providing sustenance for 9,000 people

J. Walter Thompson South Africa joins FoodBank client for vital pipeline on Mandela Day initiative
J. Walter Thompson South Africa talent in Cape Town joined their client, FoodBank SA, for the NGO’s vital Meal and Hamper Packing initiative on Mandela Day.

200 delicious biryani meals packed in just 67 minutes providing sustenance for 9,000 people
Every year on International Nelson Mandela Day, South Africans gather to dedicate 67 minutes of personal time to making the world a better place – a contribution that honours the anti-apartheid hero’s 67 years of humanitarian effort on behalf of his nation. During the 67 minutes with FoodBank SA, the J. Walter Thompson South Africa team formed a pipeline, weighing, packing and boxing nutritious dried ingredients into 200 individual vegetable biryani Ready Quick Meals. Each box contained enough ingredients to feed 45 people. A total of 9,000 hungry South African mouths will benefit from the team’s effort on the day, with packed boxes being distributed to various beneficiary organisations around the country.

Commenting on the time spent with FoodBank SA, Kwanda Malunga, account executive at J. Walter Thompson Cape Town, said, “You could feel the love and warmth going into packing those hampers. It is really great to know we have been able to help provide someone, somewhere in South Africa, with the means to a quick, easy, delicious and quality meal.”

Earlier this year J. Walter Thompson Cape Town was named communications partner for South Africa’s largest food banking network, FoodBank SA. The agency contributes to the organisation's communication activities on a pro bono basis.

About J. Walter Thompson Company

J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.

In the Middle East and Africa, J. Walter Thompson is one of the leading communication agencies in the region with 27 offices in 24 markets. The MEA region is structured to deliver communication based business solutions across all channels needed to successfully deliver the marketing plan. For more information, please visit us www.jwt.com/mea and follow us @jwtmea.

21 Jul 2016 12:18