Impressive tally gave JWT second place in Network of the Year
JWT were awarded a total of 17 accolades at the African Cristals on Saturday including a Grand Prix, four Gold, four Silver and five Bronze medals, a Special award, third place as Agency of the Year won by JWT Cairo, and second place as Network of the Year won by the group, on campaigns across five categories, from four teams and for a wide range of clients.
JWT Cairo's "Swimming Mangoes" for Nestlé's Dolceca brand picked up the Grand Prix and three further gold medals in Film, as well as a Special award. The team's winning streak continued with a Gold and two Silver in the Film and Integrated categories awarded to "Magdy" for Vodafone Egypt; a Silver and Bronze in Film awarded to "Terrible Accident" for OSN and a Bronze in Film awarded to "Chiclets Revamp" for Mondelez.
The group's teams in East Africa added impressively to the tally with JWT Kenya landing a Silver in Film for their "Twaweza" campaign - a citizen-centred initiative that means we can make it happen in Swahili; Scanad Kenya taking a Bronze in Film with "MShwari" for Safari.com; and Scanad Uganda bagging a Bronze in Press with their "Raised to 8" campaign for MOA Exhaust and a Bronze in Outdoor with the "Sun Dialing" campaign for Warid Telecom.
Saturday's success comes hot on the heels of JWT Cairo's World's Smartest Campaign announcement from WARC and the team's #3 ranking in the World amongst creative agencies by WARC. Recently the JWT group in Africa also won a prestigious Bronze Clio in September for Durban based The Hardy Boys' "Vote NSPCA" campaign, and Scanad Uganda's Silver and Bronze campaign wins at the Loeries.
Commenting on the wins, Chris von Selle, JWT Africa's Chief Operating Officer said "JWT has been committed to Africa since 1927 and today more than 1,000 employees make up our fully integrated brand across the continent. Africa is the next frontier for marketers and JWT's pioneering spirit will continue to deliver great work, providing creative business solutions that build lasting brand relationships between our clients' brands and their consumers."
JWT is the world's best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge-from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
JWT Middle East and Africa is one of the leading communication agencies in the MEA region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea and follow us @jwtmea
Contact Philippa Clayre - Head of Corporate Communication, JWT MEA
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