Paul Berney, chief marketing officer and MD EMEA of the Mobile Marketing Association (MMA), will be in South Africa on 26-28 June 2013 for the South African AGM and will hold two breakfast briefing sessions in Johannesburg and Cape Town for senior brand and agency executives.
He is a veteran of the mobile industry and was voted the number one speaker on mobile marketing in the world, says Raymond Buckle, chairman of the MMA South Africa (MMA SA). Berney will share current global and regional trends in mobile marketing, insights and case studies from leading brands around the world.
South Africa has been leading the world in terms of executing innovative mobile marketing campaigns and strategies at scale and it has won a number of global and regional category awards at the association's global Smartie Awards.
This is a dynamic time and space, with new techniques and trends emerging on a monthly basis, where his visit and executive briefings offer an excellent opportunity to assess one's brand or agency's maturity and explore the opportunities offered through mobile.
Mobile media and audience engagement through mobile phones are revolutionising the marketing and advertising industry globally and in South Africa. The association is taking strides to continue the growth of mobile marketing through a wide range of initiatives and activities aimed at making mobile indispensable to brands and agencies.
With more than 750 member companies across the world and 65 members active in South Africa spanning all aspects of advertising, mobile and media ecosystem, the association manages to combine global reach with local relevance.
To attend the breakfast briefing session in Johannesburg on 27 or Cape Town on 28 June, email Kim Risi on to request a complimentary invitation.
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