Shazam and Gareth Cliff headline debate on how creativity converts into rands and cents
There is no doubt that the marketing industry isn’t what it used to be. Whether it’s content marketing, SEO, digital marketing or mobile marketing, the platforms, turnaround speed, technology – and most importantly – clients’ expectations of what marketing delivers, have fundamentally changed.
For some this may seem frightening, as a job today may no longer be needed tomorrow. But for others this is an opportunity to evolve, take on a challenge and prove to the C-Suite why they still need you.
Zoning in on mobile specifically, the MMA SA, in association with its Creative Partner Shazam and event sponsors Future Tech Media, will tackle the ROI of creative on mobile by hosting local and international speakers on 23 May at Accenture Interactive in Johannesburg. Designed for mid-level account and marketing managers, the morning conference will focus on: - The Measurability of Creativity in Mobile - Best practice case studies from industry experts - Guided tour of Accenture Interactive Liquid Studio to learn more about the future of mobile technology
Keynote speaker Filippo Vizzotto, Shazam’s Senior Director/ Southern Europe and Africa will show Shazam’s newest tech in the market and engage attendees to test their music knowledge to stand a chance to win a Shazam makeover for their brand.
High-profile personality and DJ Gareth Cliff will then share his opinion about podcasts: love or hate them their impact cannot be ignored. Gareth will talk to the power of voice to engage a community that converts.
A panel debate between two of the industry’s most highly respected digital experts, Lunga Ncgime, Head of Digital for Tiger Brands and Patrick Palmi, CEO of Just Palm follows. They will look at the highs and lows of creativity: Engaging, expertly crafted ads create desire and aspiration among customers, and are easy on the eye, but do they deliver?
“All marketing silos are under pressure to deliver. The C-Suite has sharpened its pencil with regards to what does and doesn’t impact the bottom-line which has a direct influence on the CMO. In turn, agencies or in-house teams must understand that a creative idea is no longer enough; that idea needs to convert to Rands and cents and provide a viable return” says Sarah Utermark, MMA SA Country Director.
The MMA SA is proudly powered by MTN and Standard Bank. If you’d like to attend or get more information email:
Details: - May 23rd at Accenture Interactive in Johannesburg - 8am - 8.15am Welcome from MMA - 8.15am - 9am Shazam International Speaker: Filippo Vizzotto (Senior Director- Central/Southern Europe and Africa) - 9am - 9.30am: Open floor discussion: Delving deeper into 3 brand case studies - 9.30am - 10am: Gareth Cliff Guest speaker and Panel moderator: Podcasts – the power of voice; capture the voice of your business and building your platform of trust - 10am - 10.30am: Panel debate: Creativity- highs and lows: Highly engaging, expertly crafted ads create desire and aspiration among customers, and are easy on the eye, but do they deliver. Panelists: Lunga Ngcime from Tiger Brands and Patrick Palmi CEO of Just Palm - 10.30am – 11am Coffee and Networking - 11am - 12 noon Accenture Interactive Liquid Studio guided tour on the future of mobile technology
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