South Africa's hottest mobile talent have until 23rd June 2016 to enter the Mobile Marketing Association SA (MMA SA) Smarties Awards. This unique global awards program offers marketers and agencies a chance to be recognised - locally and internationally for mobile marketing campaigns that deliver real, effective impact.
If you are a marketer or an agency that has created a compelling and successful mobile campaign, now is your chance to be recognised as a pioneer, within South Africa and around the globe. A Smarties™ Award will set you apart in the industry, affirming your experience in a rapidly growing marketing sphere.
What can you enter into the Smarties™? All your great work, as long as it has mobile at its heart and can be proven to drive tangible results. There are 15 categories within the South African awards programme so there are many possibilities to showcase your creativity, innovation and effectiveness in mobile.
Luisa Mazinter, Group Chief Innovation Officer: Mortimer Harvey Group and Jury Chair for the 2016 Smarties, says, “This year we’re looking for campaign and platform submissions that inspire their audiences to action and engage them emotionally, while delivering a measurable return on business and marketing objectives.”
Our lives unfold on our mobile devices in complex and nuanced ways. Mobile is not separate to the traditional marketing mix, but a critical part of it. The digital and physical data found in mobile enhances existing media channels and helps marketers connect with their audiences wherever they are. This diversity is reflected in the Smarties™ entry categories, which cover Marketing Strategy, Channel/Media Strategy and Enabling Technology. The Smarties Industry Awards, covering the likes of Agency of the Year, Enabling Technology company of the year, and Publisher of the year, are also set to represent the best-of-the-best in the mobile marketing industry, with winners selected for their impact on the growth of the mobile industry. Recommendations for organisations can be emailed to .
We understand that mobile creativity can overlap across different disciplines and platforms – its ability to blend with the media mix is, after all, what sets it apart. Enter across as many categories and platforms as you like to give yourself the best chance of adding a coveted Smarties™ award to your trophy case.
The submissions received so far are of an excellent standard, so competition this year is stiff. Be sure to create your Smarties™ account today and submit before 23rd June 2016 to be counted among the best in mobile.
For more information on the Smarties™ Award categories, visit this link, and to enter the Smarties™, click here. We hope to see your great work included in this year’s Smarties™ submissions. Good luck.
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