NATIVE appointed by Pernod Ricard across key brands

Global producer of premium spirits and wines, Pernod Ricard, has awarded NATIVE four of its premium brands after an initial pitch.
NATIVE has been awarded the digital marketing accounts for Chivas Regal Scotch Whisky, Jameson Whiskey, Absolut Vodka, Malibu Rum as well as the Southern African Pernod Ricard corporate online presence.

"We feel incredibly proud and privileged to work on these truly global iconic brands and relish the opportunity to expand the equity they have in the South African market," says Ben Wagner, Head of NATIVE Cape Town.

NATIVE will work as strategic and creative partner in creating long-term digital platforms that maximise local content relevance and drive community building from point of consumption to key digital touchpoints.

"Pernod Ricard South Africa is confident in the level of professionalism and capability that NATIVE and team display. We look forward to a fruitful, longstanding relationship which will strengthen and drive community and brand building on key digital platforms," says Conor McQuaid, Managing Director, Pernod Ricard South Africa.

4 Sep 2012 12:36