Newly formed agency, NATIVE, has been awarded the VISI magazine digital marketing account after a pitch review process.
NATIVE will partner with VISI and Net#workBBDO to form a formidable team in rejuvenating the digital presence of the brand.
"We're inspired and honored to work with such an exciting, progressive and above all design driven publication! Says Ben Wagner, Chief Marketing Warrior at NATIVE. He continues " The vision that the partnership has set itself is immense and is likely to write the South African case study on how to meld a print publication to the digital and social media environment."
Jacquie Myburgh Chemaly, editor of VISI, said 2011 was set to be an important year for the VISI brand and looked forward to working with the Native team on the future of VISI's digital activity.
"VISI has always been at the forefront of South African design and our audience expects no less from our digital presence. We plan not to disappoint them!"
Visi's new online presence will be launched in early 2011.