Cinman is part of a key panel of judges representing the industry that remotely, via the Internet and on-site in Cape Town, judged the entries. The judging commenced on the 14th of July and the final scoring happened on-site in Cape Town on the 29th of July.
The judging week includes a half-day seminar on the 20th of August, where three leading international jury chairmen, which include Pablo del Campo, from Del Campo/Nazca Saatchi & Saatchi, Buenos Aires Communications Design, Greg Quinton, from The Partners, London, as well as Colin Nimick, from OgilvyOne Worldwide, will each give a presentation.
All categories will be considered based on innovation, quality, relevance to the brand and target audience, as well as its appropriateness to the chosen medium.
For a complete breakdown of the categories, please visit the Web site at: http://www.theloerieawards.co.za/default.aspx?link=how2enter_categories
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