As sponsors and supporters of Bafana Bafana, Vodacom is leading the wave in a drive to get all South Africans behind the national team. Stonewall+, the digital marketing agency, was tasked to create a digital platform that enabled users to pledge their support and reflect the measure of our nation's pride.
The result is a striking microsite, www.voiceofbafanabafana.co.za
, which encourages people to join the voice behind Bafana Bafana, and demonstrate their support via messages of goodwill and encouragement.
A live stream of SMS's are visualised as micro-particles that join to form a dynamic vuvuzela and other iconic South African shapes. The constant supply of messages keeps the shape in flux, forever morphing, resizing and reshaping. Each particle reveals the actual SMS message it represents as well as encouraging the sharing of messages via social networks.
Says Ben Wagner, CEO of Stonewall+, "We're delighted to be working on a campaign that ignites and mirrors our business' pride in our national team. We look forward to amplifying our football heroes by all the digital means available to us and by further driving the relationship that the Vodacom brand has in our nation's psyche."
The site is a novel, entertaining and engaging representation of Vodacom's position as a patriot and supporter of Bafana Bafana. But it is the digital vuvuzela that steals the show as a brilliant, quantifiable, reflection of our nation's spirit. Visit the site at http://www.voiceofbafanabafana.co.za
. About Stonewall+ Digital Marketing
Stonewall+, The Digital Marketing Agency, serves world-class companies and marketers such as Anglo American, Aspen Pharmacare, Checkers, Distell, DStv, Exclusives, General Motors, Investec, MTV, Nashua Mobile, Neotel, Nedgroup Investments, Nestlé, Old Mutual, PricewaterhouseCoopers, Sea Harvest, Shoprite, Siemens, Unilever, Red Bull and Vodacom. Stonewall+ engages with clients to effect change on a strategic level first, before creating user-centric experiences that build brands and transform the way in which people interact with them.
Founded in 1997, Stonewall+ has been highly acknowledged for broadcast and interactive projects locally and internationally, whilst been published in three international Taschen publications. With offices in Cape Town and Johannesburg, Stonewall+ makes it possible for businesses around South Africa, and the world, to strengthen their brands in the digital and online environment.www.stonewall.co.za