The Digital Edge Live

Produced by Cambrient, the podcast - the voice of digital marketing in South Africa, was brought to Cape Town for the first ever The Digital Edge Live at The Pavilion, V&A Waterfront, Cape Town on Friday, 26 March 2010.
The Digital Edge Live
The Digital Edge went offline to showcase the very best of digital marketing. Digital marketing is the fastest growing form of marketing, rapidly surpassing any other means of reaching customers, even in South Africa. The show breaks all regular conference conventions. No death by Powerpoint, only fresh live interviews with some of the country's leading experts in digital media and marketing.

The podcast presenter Saul Kropman (nominated one of 20 Technology Profiles in the Mail & Guardian's Top 300 Young South African's in 2009), and Jarred Cinman, co-presenter (also software and creative director of Cambrient), interviewed a panel covering a range of topics, which helped to bring South Africa's traditional marketers up to speed in the rapidly changing environment of online marketing. The panel included Dave Duarte (MD of Huddlemind; founder and programme director of Nomadic Marketing and Mobile Marketing at the University of Cape Town (UCT) Graduate School of Business); Rob Stokes (founder and Group CEO of Quirk eMarketing, Africa's largest full service online marketing agency); Ben Wagner (Stonewall+ Digital Marketing); Pete Case (Owner and Creative Director of Gloo Digital Design); Matthew Buckland (founder of 20FourLabs; former GM of Mail & Guardian Online; co-founder of blog aggregator and group blog, Thought Leader (Webby Honoree & SA blog of the year); Elan Lohmann (General Manager of Digital for publishers Avusa); Sheraan Amod (Curator at Startup Digest and Co-Founder and CEO at Personera); Kerry-Anne Gilowey (August Sun Projects); Jason Xenopoulos (founding-partner and Chief Creative Officer of 2.0 Media) and Nikki Cockroft (Primedia Online).

The show was presented in a conversational, talk show style with Kerry-Anne Gilowey, a long time show contributor starting the afternoon with news of the week and introductions by Saul and Jarred. The show then launched into its first segment where Elan Lohmann and Matthew Buckland kept delegates entertained with their views on the future of media and publishing in South Africa. Inbetween debating the future, Elan and Matt spoke about their respective positions at Avusa and new entrepreneurial ventures such as Memeburn.

Secondly, Dave Duarte and Sheraan Amod joined Saul for a talk on Silicon Cape and their learnings from entrepreneurs both locally and in Silicon Valley. Dave is a board member of the Silicon Cape movement and was thus able to give us a report back on where the initiative stands and future aims. Sheraan, a tech entrepreneur gave lessons on stalking famous entrepreneurs such as Vinny Lingham as well as how his startup, Facebook and printing mash-up Personera, was faring.

In one of the first instances that you'd find all four powerhouses on stage together Jarred interviewed Pete Case, Ben Wagner and Rob Stokes. The discussion centered on digital creative work and digital agencies in South Africa and covered further topics such as what the client is looking for, strategic vs creative marketing, and the focus of integrated marketing.

Finally Nikki Cockcroft and Jason X took to the stage to discuss changes in online advertising with a look at branded entertainment. Jason also brought his fifteen years of insight into the South African web industry with a retrospective look back in time.

The Digital Edge podcast exposes you to the inner workings of digital marketing, and profiles some of the biggest stories in the business every week in MP3 format. Visit

For more information contact or phone 021 705 8416 or 083 475 2281.

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23 Apr 2010 10:25